World Usability Day 2015 Berlin | Designing for Desirability

Designing for Desirability

Designing for Desirability goes beyond traditional user experience design. The leading question is no longer “How can I enable people to use my product?” but “How can I make people *want* to use my product?”.

Thomas Schörner
Thomas Schörner
SAP

Thomas Schörner is Design Lead for the Internet of Things Hub at SAP. He received several scholarships to study psychology in China, South Korea and the Humboldt-University in Berlin. After gaining experience as a User Researcher at the Telekom Innovation Laboratories he moved to the conceptual field of end-to-end service design for complex business applications.
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