Designing for Desirability goes beyond traditional user experience design. The leading question is no longer “How can I enable people to use my product?” but “How can I make people *want* to use my product?”.
Thomas Schörner is Design Lead for the Internet of Things Hub at SAP. He
received several scholarships to study psychology in China, South
Korea and the Humboldt-University in Berlin. After gaining experience
as a User Researcher at the Telekom Innovation Laboratories he moved to
the conceptual field of end-to-end service design for complex business