A few years ago, un-moderated remote usability testing popped up as a new innovative UX research method. It was recognised that it is a great method for testing lots of people, anywhere in the world and in a cost effective way. However, the criticism was then that this method can only provide success/failure rates. But that it cannot provide actionable insights, because it cannot explain the WHY: Why do people fail, and where. The myth still persists today.
The workshop will debunk this myth by providing a hands-on method to attendees for obtaining the WHY from the numbers of their un-moderated remote usability test. The method can be used with most popular remote usability testing tools.